Gucci Company Advertising

Introduction In the contemporary world, both teens and young adults tend to identify themselves with particular brand names in the clothing sector. This is basically because they believe that, it promotes a certain image to them as individuals. One of the most common brand names is â€Å"Gucci†.Advertising We will write a custom essay sample on Gucci Company Advertising specifically for you for only $16.05 $11/page Learn More This company is often referred to as the House of Gucci or just Gucci. It is famous for its luxurious designs in both clothes and accessories that are coveted globally. The original designer of the Italian fashion house was Guccio Gucci and the company logo thus consists of the ‘G’ letter. Two ‘G’ letters face each other interlocked in such a way that, one ‘G’ is reversed. The teens and young adults today perceive attires from the Gucci Company, as the ‘main thing’ that make s them look classy and cool by virtue of the company’s good reputation and fame. This classy and cool image they acquire in wearing Gucci clothes can be said to have been created by both the company advertising, and the Gucci users themselves. The Connection between Advertising and Cultural Values Advertising and particular cultural values connect in such a way that, the way a product is advertised ought to be in line with cultural values for it to be accepted and sold easily. According to Hovland, advertising often impacts the choice of brand customers decide to utilize versus the advertisement’s capacity to add the product’s generic demand. The way a certain product is advertised plays a big role in fostering the standards of a certain product. However, it is still uncertain as to how much advertising remains a reflection of what already exists, or it actually sets standards that are followed by others. Even in the Gucci Company, it is paramount that its adver ts utilize values as well as symbols relevant to teen’s culture. Despite the fact that advertising may reflect the already existing culture, the fact that it reflects can actually shape culture because there is no equal reflection for everything. It is therefore true to say that, as much as advertising reflects on certain cultural values, it is very selective on this because it echoes as well as reinforces certain behaviors, attitudes and values more frequently than others (Hovland 164). Impact of Advertising on Brands and young Adults The cultural values of teens or young adults ought to be in line with a particular urge to be cool and classy at the same time. This has largely been identified with the way the Gucci clothing is advertised to make the consumer feel that its products are classy and most cool in the fashion trends. It is thus very crucial that an advert attracts customers to buy its products, and also that these products also meet the standards claimed in the ad vertisement.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As much as its adverts are good, the Gucci clothing can be said to have acquired merit in that, they have quality products that have over years gained much reputation. The young adults tend to have a culture of coolness, they want to have and wear the latest designs around and not just any imitations there is. It is because of inter alia, such cultural values within the young generation, that the Gucci Company has increasingly gained market for its clothing. Conclusion In a nutshell, the teens and young adults of today love the Gucci brand name when it comes to clothing. This is because the youth have over time developed a culture to always be fashionable and cool, at the same time to be classy or original as the Gucci clothing depict. The youth thus believe that, wearing the Gucci products promotes this image of coolness and clas s. This is something created by both the existing cultural values of young people, as well as the influence of advertisement such as Gucci. The two factors therefore connect in bringing interest to young customers in purchasing Gucci clothing. Works Cited Hovland, Roxanne. Advertising, Society, and Consumer Culture., New York: M.E Sharpe, 2010. This essay on Gucci Company Advertising was written and submitted by user Sophie Morton to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Achilles Armour

Achilles Armour Achilles’s armor is considered as one of the best and the most powerful, that is why it is not a surprise that Ajax and Odysseus wanted to have it after Achilles’s death. However, to make sure that the Achilles’s armor is given to the most deserving of them, Ajax and Odysseus were offered to prepare speeches to convince the meeting that particularly he deserves attention and should be give Achilles’s armor.Advertising We will write a custom essay sample on Achilles Armour specifically for you for only $16.05 $11/page Learn More Therefore, each of the parties presented many arguments. Ajax and Odysseus presented their personal consideration about why Achilles’s armor should belong to one of them. Ajax has provided many arguments, however these three are considered as the most powerful and convincing. First, Ajax pointed that he saved the Greek ships from Hectors torches and he was the one who threw a boulder at Hector. Secon d, Ajax saved Odysseus in battle and he considered it as the stress on Odysseus’s helplessness. Finally, Ajaxs shield is full of holes which were made during the previous battling, that is why he needs a new shield, while Odysseus’s one is new. Odysseus’s arguments were much stronger that is why the Achilles’s armor was given to him. Thus, Odysseus claimed that it was he who brought Achilles out of hiding on Scyros to join the Greeks. That is why this action may be considered as his indirect slew of Hector. Next. Odysseus killed Dolon the Trojan spy and got many wounds in the fight that tells about his bravery while Ajax was never wounded. Finally, Ajax does not deserve to have the Achilles’s armor as he was about to leave Troy and Odysseus did all possible to convince Agamemnon not to stop fighting and to return Ajax at the field of battle, otherwise, he could leave and never return. Odysseus’s speech is believed to be more compelling as ha ving presented just several arguments in this paper, his speech was full of objective and argumentative reasons based on the Odysseus’s achievements during the war, while Odysseus’s arguments mostly looked like the desire of a child to convince others to give him the armor just because he is good and long. It was inadmissible to point at the family relationships with Achilles as the reason to give the armor to him. Moreover, all Odysseus’s reasons are based on the battle destinations, the intentions to help and his participation in the events which impacted the war outcomes.Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More Reading the debate speeches of each men, it is possible to create an opinion about each of them. The speech of Odysseus characterizes him as a powerful man, a wise leader and a person who got used to prove in action that he deserves respect . Listening to all his arguments, it is possible to notice that he fairly accesses his place in the fight. He does not exaggerate his achievements and offers only the facts which are useful in considering the case. Ajax’s speech is absolutely different as being a person who had done absolutely nothing, he tries to exaggerate his achievements by means of the achievements of others. Having nothing to present about the war achievements, Ajax begins to point at the features which have nothing is common with the subject (like the family relationships with Achilles and the absence of the new shield). It characterizes Ajax as a weak, powerless and ambitionless person without any principles and objective and fair thinking.